In 1997, jeffstaple walked into a boutique in New York City wearing a shirt he printed in his silkscreen class at Parsons School of Design. He had no intention of even wanting to start a brand. He walked out of that store with an order of 12 shirts. Staple was officially open for business. What started as a small T-Shirt line handmade by jeffstaple, grew organically and began to gain visibility in NYC. In the process of building this burgeoning brand, Nike asked jeffstaple in 2005 to create a special commemorative sneaker that would represent New York. The Staple Pigeon Dunk SB was conceived and lead to much fanfare upon its release and exposed Staple—as well as sneaker culture—to the masses.
@StaplePigeon is now a world renowned brand which reflects the gritty and never-ending energy New Yorkers (and all urban dwellers) possess. It not only exists as a representation of New York, but The Pigeon is also the influence behind Staple’s extensive apparel range and collaborative items available across the world. Inspired by street culture and design, Staple’s reach encompasses many different landscapes such as fashion, music, sport, and art.
TWO DECADES ON, STAPLE CONTINUES TO BE A POSITIVE SOCIAL CONTAGION.
Born in New Jersey, USA in 1975 — Jeff Ng aka “jeffstaple” is a creative visionary with work encompassing graphic design, fashion design, footwear design, and brand marketing.
He founded STAPLE DESIGN STUDIO, INC. in 1997 (@Staple.Design), and has worked on creative projects with partners that include Adidas, Burton, ESPN, HBO, Kia Motors, Levi’s, LVMH, Microsoft, Nike, Sony, Timberland, Uniqlo and others.
Jeff also founded a now globally respected streetwear brand called STAPLE (@StaplePigeon) that uses the infamous “Pigeon” logo as its mascot. STAPLE is available in over 1,200 points of distribution worldwide.
In addition, he founded REED SPACE (@ReedSpace) in NYC — the first experiential lifestyle boutique of its kind in 2002. Subsequently, he partnered with the TGS Group in 2017 to expand his retail footprint with CRUSOE & SONS (@CrusoeAndSons), EXTRA BUTTER (@ExtraButter), RENARTS (@Renarts1981), & ROOTED (@Stay_Rooted). Today, Jeff oversees US Creative Operations for Hypebeast’s retail banner — HBX NY.
Jeff is also a well-regarded thought leader. He is the host of HYPEBEAST’s wildly popular podcast “The Business of HYPE” (@hypebeast) and is one of the most prominent teachers on SKILLSHARE (@skillshare). He is also a frequent moderator, lecturer and keynote speaker at industry panels & corporate events.
jeffstaple continues to expand his “Positive Social Contagion” worldwide going on two decades — and counting.