In 1997, jeffstaple walked into a boutique in New York City wearing a shirt he printed in his silkscreen class at Parsons School of Design. He had no intention of even wanting to start a brand. He walked out of that store with an order of 12 shirts. Staple was officially open for business. What started as a small T-Shirt line handmade by jeffstaple, grew organically and began to gain visibility in NYC. In the process of building this burgeoning brand, Nike asked jeffstaple in 2005 to create a special commemorative sneaker that would represent New York. The Staple Pigeon Dunk SB was conceived and lead to much fanfare upon its release and exposed Staple—as well as sneaker culture—to the masses.
@StaplePigeon is now a world renowned brand which reflects the gritty and never-ending energy New Yorkers (and all urban dwellers) possess. It not only exists as a representation of New York, but The Pigeon is also the influence behind Staple’s extensive apparel range and collaborative items available across the world. Inspired by street culture and design, Staple’s reach encompasses many different landscapes such as fashion, music, sport, and art.
TWO DECADES ON, STAPLE CONTINUES TO BE A POSITIVE SOCIAL CONTAGION.
Our founder is jeffstaple (born Jeffrey Ng) ... A creative visionary with work encompassing graphic design, fashion design, footwear design, and brand marketing. He is the founder of REED ART DEPARTMENT (f.k.a. Staple Design) and has worked on creative projects ranging from startup brands to Fortune 100 companies. Jeff founded STAPLE in 1997, the NY-based pioneering streetwear brand with the now infamous “Pigeon” logo. He also founded experiential lifestyle boutique, REED SPACE in 2002.
Today, jeff oversees US Creative Operations for HBX New York — HYPEBEAST’s retail banner. jeff is the host of HYPEBEAST’s popular podcast “The Business of HYPE” and is one of the most prominent teachers on SKILLSHARE. He is also a frequent moderator, lecturer and keynote speaker at industry panels & conferences. jeffstaple continues to expand his “Positive Social Contagion” worldwide going on two decades — and counting.