About Us
Founded in 1997 by Jeff Staple in New York City, STAPLE began as a simple T-shirt design that would grow into one of the most influential brands in streetwear. With its iconic Pigeon logo, STAPLE became a symbol of grit, resilience, and originality—the same qualities that define city life around the world.From day one, STAPLE has stood at the crossroads of street culture, design, and community.
What started as a small creative project has evolved into a globally recognized brand that tells stories through apparel, footwear, and collaborative projects with some of the most respected names in fashion, art, music, and sport. For nearly three decades, STAPLE has represented more than just clothing — it’s a movement. A celebration of diversity, inclusion, and the power of creativity to connect people.
With roots in New York City and wings that spread worldwide, STAPLE continues to push boundaries while staying true to its foundation: to create with purpose, to inspire culture, and to leave a lasting mark
ABOUT JEFF STAPLE
Jeff Staple (born Jeffrey Ng) is a New York-based creative pioneer whose work spans graphic design, fashion, footwear design, and brand marketing.
In 1997, he founded the streetwear brand STAPLE. With its iconic Pigeon logo, STAPLE has become a defining symbol of global street culture. As the founder of REED ART DEPARTMENT, Jeff has continued to explore the intersection of design, culture, and commerce, influencing the global creative community through brands, art, and innovative projects.
His philosophy of "Positive Social Contagion" represents the continuous spread of positive culture and creative energy.
Experience STAPLE Offline
STAPLE New York Store
STAPLE Hong Kong Store
STAPLE Shanghai Store
STAPLE Shenzhen Store
STAPLE New York Store
STAPLE Hong Kong Store
STAPLE Shanghai Store
STAPLE Shenzhen Store