Last week at Overthrow NYC we celebrated the release of #NTRVL, our founder jeffstaple's collaborative project with Puma. The project is inspired by idea of combining performance and lifestyle elements, to have the wearer seamlessly transition from the gym to the office.
The collection stands on the beliefs that every person will go through different phases & intervals in their lifetime. Times of trial. Times of tribulation. Times of victory. Times of defeat. How we transition from one interval to another is what makes us human.This boils down to the intervals experienced every minute of every day. A time for work. A time for play. A time for family. A time for self.
The multi-faceted event featured 3 workouts throughout the afternoon that tested the functionality of the footwear and clothing, as well as the endurance and heart of the participants.
The evening portion featured a shoe gallery with all 5 collaborative kicks for viewing, an interactive "boomerang" photo booth, and open refreshments for atendees. The evening concluded with electric performances by K$ace and Casanova that had the event lit!
Thank you to everybody for coming out and supporting the release of the collaboration! It will be available in stores worldwide March 25th!