STAPLE X ICNY CAPSULE COLLECTION


We are proud to announce that we have teamed up with Brooklyn based innovative sportswear brand, ICNY, to produce a four piece 3M reflective capsule collection.  All four collaborative pieces launch today, Wednesday, October 8.As fate would have it, founders jeffstaple (Staple) and Mike Cherman (ICNY) met by chance years prior when a young Cherman was seeking a job at Staple. Rather than customarily submitting his resume as most applicants would have done, Cherman took a bold and spontaneous approach – pasting signs all over the Lower East Side of NYC to get jeffstaple's attention – an act for which he was arrested and detained for two nights. Years later, the two designers-turned-founders recount the story and discuss the current collaborative project during a new exclusive episode of the video series "1-2-1 w/jeffstaple ft. Mike Cherman of ICNY," which will be released this Friday, October 10. Merging fashion and function, the ICNY brand was born out of a need for safety. Cherman, who learned the importance of visibility after an unfortunate biking accident, created innovative clothing brand incorporating 3M reflective elements.  The Staple x ICNY collaboration ushers in four 3M reflective pieces: a pullover hoody, a twist on the classic Staple Pigeon tee, a knit cap, and a pair of ICNY signature half-calf reflective socks. The capsule is a true collaborative collection featuring graphics and branding from both of the NY-based brands. The pullover hoody features a reflective chest graphic mash-up of the ICNY and Staple Pigeon logos as well as a reflective pattern on the sleeves, while the tee features a reflective version of the signature Staple Pigeon and a collaborative Staple x ICNY reflective patch. The infrared beanie was made with a reflective yarn that runs throughout the entire cap. Infrared socks (to represent the color of the Staple Pigeon's feet) display a reflective repeating plus sign design, paying homage to jeffstaple’s "positive social contagion," the motto that has been at the heart of the Staple brand since day one. The entire collection will be available at staplepigeon.com, icnysport.com, thereedspace.com, and select retailers worldwide.   01   02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20

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