Last Wednesday marked the official launch of the long awaited collaboration between Staple Design and iconic NY roadside burger stand, Shake Shack. Shake Shack was kind enough to host and cater the evening's festivities with signature cheeseburgers, hot dogs, crinkle cut fries, and their very own Brooklyn Brewery custom brew, Shackmeister Ale. Before the end of the beautiful evening in NYC, Shake Shack unveiled the collaboration custard known as the Staple Concrete. The Concrete was inspired by the Staple Pigeon and includes black sesame Doughnut Plant doughnuts and fresh red raspberry preserve. Check out the photo recap of the event below, and be sure to stop by one of the following Shake Shack locations (Madison Square Park, Battery Park City, Downtown Brooklyn, DUMBO Brooklyn, Flatbush Avenue Brooklyn, Theater District, Upper East Side, and Upper West) to try the custom Staple Concrete! Concrete is only available until Sept. 21st so get it while you can. Collaboration tees and shades still available at and It was a dream come true for everyone involved and we'd like to thank everyone that was able to make it out!

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