STAPLE X SHAKE SHACK COLLABORATION
Posted on September 12 2014
We are proud to announce we have partnered with world-renowned "roadside" burger stand, Shake Shack, for a limited edition product capsule (t-shirt and sunglasses) and frozen custard concrete. All three collaborative products launch today, Friday, September 12.
The custom concrete (Single: $4.30/Double: $6.55) is available for a limited time only—September 12-21—exclusively at the following NYC Shake Shack locations: Madison Square Park, Battery Park City, Downtown Brooklyn, DUMBO Brooklyn, Flatbush Avenue Brooklyn, Theater District, Upper East Side, and Upper West.
The t-shirt—designed by Staple founder jeffstaple—features a vibrant and fun Shack-inspired graphic that incorporates elements from both brands, including the iconic Staple Pigeon and NYC landmarks like the Flatiron Building, Empire State Building, Brooklyn Bridge, and more. Each t-shirt comes packaged with a 5”x7” print of the t-shirt graphic on heavyweight card stock.
The limited edition sunglasses are a three-way collaboration between Shake Shack, Staple, and acclaimed lifestyle eyewear maker Knockaround. The black, matte-finish “Fort Knocks” model sunglasses feature co-branding on the inside and outside of both hinged arms, gunmetal hardware, and green/blue mirrored lenses with Shake Shack and Staple logos discreetly etched into the top corner of the right lens. Each pair of sunglasses comes packaged in a co-branded box with padded carrying case, neoprene strap, die-cut stickers, and voucher for a free single cup or cone of Shake Shack’s fresh-made frozen custard ice cream (redeemable at all US Shacks excluding airports, stadiums, and event venues).
To bring the aptly named “Staple Concrete” to life, Jeff Ng—a longtime Shack Fan and passionate foodie—teamed up with Shake Shack’s culinary director Mark Rosati. The two creative masterminds worked together in the DUMBO Shack’s kitchen to develop a flavor profile and aesthetic that was an authentic representation of the Staple Pigeon. The limited edition Staple Concrete features rich and creamy vanilla frozen custard blended with seasonal raspberry jam and chunks of black sesame glazed cake doughnut specially made by NYC’s own Doughnut Plant.
“I could not be more proud of this collaboration,” says jeffstaple. “I’ve been a fan of Shake Shack since back when there was only one location in Madison Square Park. I’m also a die-hard Doughnut Plant fan because I’m a 15-year resident of the Lower East Side, where they’re located.”
“This collaboration has ‘NEW YORK CITY’ written all over it,” he continues. “It’s great to see that something I created in the street culture fashion market can now be translated to the culinary world. Thanks to everyone at Shake Shack for making my dream a reality!”
This is the first time both brands have worked on a collaboration of this nature, where food and fashion truly merge. To experience the creative process in full, please check out the video and photos below! The video was filmed and produced by Mario Kristian, and Dorothy Hong snapped all photos.